NYC, Style & a little Cannoli: Search results for maille

Friday, December 12, 2014

MAILLE BRINGS AMERICA’S FIRST-EVER DIJON MUSTARD BOUTIQUE TO NEW YORK CITY

MAILLE BRINGS AMERICA’S FIRST-EVER DIJON MUSTARD BOUTIQUE TO NEW YORK CITY & INTRODUCES MUSTARD SOMMELIER

NEW YORK, December 8, 2014 – Award-winning French brand Maille has set the Dijon mustard standard for more than 265 years. Today, just in time for the holiday season, Maille announces the opening of America’s first shopping experience dedicated to Dijon mustard: The Maille Mustard Boutique in New York. Located at 185 Columbus Avenue (at 68th Street) in a landmarked building on Manhattan’s iconic Upper West Side, the boutique is Maille’s fourth globally and its first outside Europe. A must-visit destination for New Yorkers and visitors alike, The Maille Boutique features more than 20 mustard variations – never before available in the U.S. – including Mustard on Tap and unusual gourmet mustard flavors; its signature cornichons; a selection of vinegars and oils; as well as accessories for the kitchen and the table. Customers will find the perfect delicacies to suit every palate, beautifully packaged to make superb gifts for discerning food lovers.

Along with the launch of this novel boutique, Maille introduces another first: the Mustard

Sommelier. Much like a wine sommelier, The Maille Mustard Sommelier will assist customers in

discovering the varieties that best suit their tastes, as well as suggesting food pairings to

complement the product flavors. Having trained with the company in Dijon and Paris, Pierette

Huttner will serve as Maille’s U.S. Mustard Sommelier and will be based at the new flagship

boutique in New York City.

“The Maille Boutique creates a mustard experience unlike any other, taking mustard to an

unprecedented level of refinement and sophistication while bringing the Maille mustard heritage,

traditions, and flavors to life for our American customers,” said Pierette Huttner, Maille’s U.S.

Mustard Sommelier. “In addition to inspiring New Yorkers to think of and experience mustard in

new ways, The Maille Boutique in New York offers appealing gift options for all personalities and

occasions.” With a sleek layout adorned in Maille’s signature black and gold colors, the chic and contemporary boutique is anchored by a custom-designed Mustard Bar where complimentary samples will be offered daily to encourage experimentation and discovery. Customers can taste audacious flavors such Mustard with White Wine, Parmesan and Basil; Mustard with Dijon Blackcurrant Liqueur; and Mustard with Fig and Coriander. Product prices range from $9 for a 3-ounce jar of flavored Dijon mustard to $99 for the 18.6-ounce refillable stoneware jar of Black Truffle and Chablis Mustard on Tap, a limited edition product for the holiday season. The brand will expand its product range in 2015, including new seasonal collections.

What a lovely selection here? For the condiment lover like myself, this is pure heaven. I always love to try different products and items like Maille that have been around for centuries. It is amazing to me that this company started in 1747!! I need to try the Parmesan and Basil flavor very soon!

My photo of the Mustard on Tap, from the 2013 Taste of France show

The heart of the boutique’s offerings is its exceptional variety of Dijon mustards, most notably

Mustard on Tap, a unique offering readily available for the first time in the U.S. Filled to order in

reusable stoneware jars, Mustard on Tap is served from an authentic French ceramic pump. The

Maille Boutique in New York will feature five varieties of Mustard on Tap including White Wine;

Chablis; Sauternes; Wholegrain Chardonnay; and Black Truffle and Chablis. Once purchased, the

beautifully crafted jars can be refilled at the boutique at a reduced cost.

How gorgeous are these refillable stoneware jars? I have to get the fabulous color below, it is just so lovely! Who would ever think mustard would be so classy? When it is from France, there is no doubt that it will be as classy as possible!

“The Maille Boutique showcases ‘culinary couture’, from go-with-everything gourmet classics to
exclusive creations in line with seasonal trends,” said David Lowes of Maille. “Many New Yorkers
and Maille fans have visited our Europe-based boutiques and are some of our most engaged and
loyal customers. Now, with The Maille Boutique in New York and with The Maille Boutique Online
coming soon, we are delighted that they, along with those who have yet to discover the brand, will
have complete access to a wide array of Maille products, which were previously only available
abroad.”

The Maille Mustard Boutique in New York is open Monday through Saturday from 10:00 A.M. to
8:00 P.M. & Sunday from 11:00 A.M. to 7:00 P.M.

Address: 185 Columbus Avenue (at 68th Street), New York NY 10023. Phone: +1-212-724-1014.

In the near future, Maille will also launch The Maille Boutique Online, which will make all of the
products sold at the New York boutique – including Mustard on Tap – available to U.S. consumers
for nationwide shipping.

Are you a fan of Maille? Which flavor is your favorite?

Visit La Maison Maille:
Paris: 6 place de la Madeleine
Dijon: 32 rue de la Liberté
London: 2 Picadilly Arcade
New York: 185 Columbus Avenue at 68th Street

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Maille Holiday and Truffle Selections

Our friends at the Maille Boutique in the Upper West Side have some awesome products for your holiday shopping! I love their shop all year round, but during the holidays, when you are looking for unique gifts, you are in the right place. This company was founded in 1747, so you know what kind of quality you will find being in business for 268 years!

The above gift set is the amazing Maille Mustard with Chablis White Wine & Black Truffle along with the Maille Extra Virgin Olive Oil with Truffle. Once you are finished with the mustard, you can bring the crock back to their Upper West Side store for a refill from the mustard on tap.

I received some of these amazing items to try from Maille, and I must say, I was just blown away by the flavor! When you receive something form Maille, you can't help but smile!

When everyone else brings wine, chocolates or flowers, delight a foodie host with Maille’s Truffle Collection Giftbox. Coveted by kings and presidents, poets, chefs and gourmands, this collection is served on tap and presented with an exclusive ceramic truffle mustard pot and truffle oil inspired by Maille designs from the late 18th century, together creating a flavour innovation and a taste of tradition in one beautifully presented gift box. Your host will be delighted, and your gift will be the talk of the table.

The Gingerbread and Chestnut Honey mustard is out of this world! Just opening the jar, and smelling all the fabulous ingredients, you are such a happy person! Here is some information from their website:

While being created, this unique mustard recipe must have had the Maille kitchens in a spin but it works brilliantly – and with the most unlikely combinations. This classic from Alsace with spicy gingerbread (pains d’epices) sweetened with honey adds a unique twist to vanilla ice-cream – stir it into homemade ice-cream for a classy dessert. It’s a favourite of the Maille team, along with a spoonful mixed in to cream cheese stuffed mortadella.

For the person who seems impossible to impress, try Sauternes White Wine Vinegar. The flavors of this coveted Bordeaux wine blend create a fruity freshness balanced with a hint of hazelnut and a delicate honeyed roundness. Thanks to its fruity touch, this smooth vinegar – made with Sauternes White Wine from the Garonne region in France – beautifully complements festive dishes such as duck breast, foie gras, and oysters. Packaged in a reusable black stoneware bottle with handpainted with vintage Maille label design, it cuts an elegant figure on any table. 10.1oz for $32

Maille also offers more than 30 flavored Dijon mustards infused with the highest quality ingredients to create vibrant flavor combinations. At $9 per 3.8oz jar, these gourmet mustards make for great stocking stuffers and grab bag selections. Or, mix and match varieties to create a personalized and exquisite gift set. Noteworthy flavors include:

• Mustard with White Wine, Parmesan Cheese and Basil

• Mustard with White Wine, Fig and Coriander

• Mustard with White Wine and Walnuts

• Mustard with White Wine, Saffron and Isigny Crème Fraîche

If you cannot get to a Maille boutique in person, they do ship their wonderful items from their website HERE. They are shipping to Canada as well as USA. These are just such great gifts for the foodie in your life, who may be hard to purchase items for during the holidays! They will be happy with any item you choose!

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Maille Mustard Boutique

One of the places on my major to-do list from the winter months was the Maille Boutique. I have shown you some of their products here on the blog, and we are familiar with their mustard from our local supermarket. What many may not realize is that they have so many wonderful flavors of mustard available, as well as other condiments. There are 6 Maille Boutiques in the world, and we are lucky to have one in the Upper West Side of New York City. If you are a mustard lover, you need to visit this place asap. Let's take a tour:

Everything is done here in the most classy way. That is a little mustard pot with a mustard spoon. Yes, they make mustard spoons! So adorable!

Wonderful gift sets are available which make the foodie or chef a very happy person! This company has been in business since 1747 so you know it has to be good!

Interesting suggestions here such as the chocolate chip cookies with pistachio orange mustard!

When you look at the selection, it is hard to choose just a few items!

Know-how, craftsmanship and the human touch contribute to the character and quality of products La Maison Maille has been producing for more than 267 years. The tradition is kept alive by the team of experts who create the products today, preserving the excellence that defines La Maison Maille in a continual quest for innovation and perfection. It is the attention to detail that sets La Maison Maille apart - the carefully selected ingredients, the nuances of the recipes, the expertise in the methods used and the elegant black and gold packaging.

If whole grain mustard is your favorite, you will not find a better one than in the Maille Boutique

The wonderful gift set of the mustard pot and bowl which I would be thrilled to receive!

Another great gift package with the mustard and vinegar selections

I thought this was a great gift box to try a few of the different flavors of the mustard to see which is your favorite.

For the spicy lovers, you have horseradish mustard available.

The saffron mustard had a gorgeous color.

Did you ever think mustard could be elegant? When you visit this boutique, you see it is possible!

One of the most amazing items in this boutique are the mustard selections on tap. Here is some information from the Maille website:

Drawn by hand from ingeniously engineered pumps, our mustards on tap are gently poured into exclusive earthenware pots and sealed with cork stoppers. Choose between intense and woody black winter truffles and Chablis wine and the subtle fruitiness of wholegrain mustard with Chardonnay. Or the intriguing sweetness of Dijon mustard with Sauternes. La Maison Maille’s mustards on tap are the pinnacle of condiments and also make the perfect gift for food lovers.

I love these pots, and when yours if empty, you can bring back to the boutique and have it refilled! Pure genius!

Please let me know if you do visit the Maille New York boutique, and what was your favorite mustard! It is a true destination in the Upper West Side!!

Maille New York
185 Columbus Avenue at 68th St
New York, NY 10023
Phone : +1-212-724-1014

Monday to Saturday 10am–8pm
Sunday 11am–7pm

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Maille Boutique on the Upper West Side