NEW YORK, December 8, 2014 – Award-winning French brand Maille has set the Dijon mustard standard for more than 265 years. Today, just in time for the holiday season, Maille announces the opening of America’s first shopping experience dedicated to Dijon mustard: The Maille Mustard Boutique in New York. Located at 185 Columbus Avenue (at 68th Street) in a landmarked building on Manhattan’s iconic Upper West Side, the boutique is Maille’s fourth globally and its first outside Europe. A must-visit destination for New Yorkers and visitors alike, The Maille Boutique features more than 20 mustard variations – never before available in the U.S. – including Mustard on Tap and unusual gourmet mustard flavors; its signature cornichons; a selection of vinegars and oils; as well as accessories for the kitchen and the table. Customers will find the perfect delicacies to suit every palate, beautifully packaged to make superb gifts for discerning food lovers.
Along with the launch of this novel boutique, Maille introduces another first: the Mustard
Sommelier. Much like a wine sommelier, The Maille Mustard Sommelier will assist customers in
discovering the varieties that best suit their tastes, as well as suggesting food pairings to
complement the product flavors. Having trained with the company in Dijon and Paris, Pierette
Huttner will serve as Maille’s U.S. Mustard Sommelier and will be based at the new flagship
boutique in New York City.
“The Maille Boutique creates a mustard experience unlike any other, taking mustard to an
unprecedented level of refinement and sophistication while bringing the Maille mustard heritage,
traditions, and flavors to life for our American customers,” said Pierette Huttner, Maille’s U.S.
Mustard Sommelier. “In addition to inspiring New Yorkers to think of and experience mustard in
new ways, The Maille Boutique in New York offers appealing gift options for all personalities and
occasions.” With a sleek layout adorned in Maille’s signature black and gold colors, the chic and contemporary boutique is anchored by a custom-designed Mustard Bar where complimentary samples will be offered daily to encourage experimentation and discovery. Customers can taste audacious flavors such Mustard with White Wine, Parmesan and Basil; Mustard with Dijon Blackcurrant Liqueur; and Mustard with Fig and Coriander. Product prices range from $9 for a 3-ounce jar of flavored Dijon mustard to $99 for the 18.6-ounce refillable stoneware jar of Black Truffle and Chablis Mustard on Tap, a limited edition product for the holiday season. The brand will expand its product range in 2015, including new seasonal collections.
What a lovely selection here? For the condiment lover like myself, this is pure heaven. I always love to try different products and items like Maille that have been around for centuries. It is amazing to me that this company started in 1747!! I need to try the Parmesan and Basil flavor very soon!
My photo of the Mustard on Tap, from the 2013 Taste of France show
The heart of the boutique’s offerings is its exceptional variety of Dijon mustards, most notably
Mustard on Tap, a unique offering readily available for the first time in the U.S. Filled to order in
reusable stoneware jars, Mustard on Tap is served from an authentic French ceramic pump. The
Maille Boutique in New York will feature five varieties of Mustard on Tap including White Wine;
Chablis; Sauternes; Wholegrain Chardonnay; and Black Truffle and Chablis. Once purchased, the
beautifully crafted jars can be refilled at the boutique at a reduced cost.
“The Maille Boutique showcases ‘culinary couture’, from go-with-everything gourmet classics to
exclusive creations in line with seasonal trends,” said David Lowes of Maille. “Many New Yorkers
and Maille fans have visited our Europe-based boutiques and are some of our most engaged and
loyal customers. Now, with The Maille Boutique in New York and with The Maille Boutique Online
coming soon, we are delighted that they, along with those who have yet to discover the brand, will
have complete access to a wide array of Maille products, which were previously only available
abroad.”
The Maille Mustard Boutique in New York is open Monday through Saturday from 10:00 A.M. to
8:00 P.M. & Sunday from 11:00 A.M. to 7:00 P.M.
Address: 185 Columbus Avenue (at 68th Street), New York NY 10023. Phone: +1-212-724-1014.
In the near future, Maille will also launch The Maille Boutique Online, which will make all of the
products sold at the New York boutique – including Mustard on Tap – available to U.S. consumers
for nationwide shipping.
Are you a fan of Maille? Which flavor is your favorite?
Paris: 6 place de la Madeleine
Dijon: 32 rue de la Liberté
London: 2 Picadilly Arcade
New York: 185 Columbus Avenue at 68th Street
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