Monday, March 12, 2012

Peanuts Energize Your World at Grand Central Terminal


America’s Peanut Farmers Bring Energy Boost to Grand Central
Event Launches National Promotion Showcasing Nutrition, Sustainability of USA Peanuts

Grand Central Terminal may be one of the most active and hectic locations on the planet. But even travelers through this historic facility can use a boost of energy from time to time.

That’s why America’s Peanut Farmers have chosen Grand Central Terminal for the launch of a new national promotion, “Peanuts Energize Your World.” For two days, visitors to Vanderbilt Hall will have the opportunity to sample peanut and peanut butter products, meet peanut growers, ride a rollercoaster simulator and register to win a 2012 Ford Focus and other great prizes.

With seven grams per serving, peanuts have more energy boosting protein than any nut, as well as more than 30 nutrients and phytonutrients.

WHEN:                  Wednesday, March 14, 9 a.m. to 7 p.m.
Thursday, March 15, 8 a.m. to 7 p.m.

WHERE:                Grand Central Terminal (Vanderbilt Hall)
89 E. 42nd Street, New York, NY 10017     

WHO:                    Peanut Farmers, members of the National Peanut Board
Raffaela Marie Fenn, president and managing director, National Peanut Board 
                                Sherry Coleman Collins, MS, RD, LD and senior marketing manager, National Peanut Board

VISUALS:            
§  Consumers meeting and taking their photos with American peanut farmers and sampling peanuts and peanut butter from major national brands
§  Consumers enjoying simulated rollercoaster rides in anticipation of a chance to win a Six Flags Family vacation
§  A 2012 Ford Focus, provided by Jersey City Ford
§  Buddy McNutty, mascot for the American peanut industry

The National Peanut Board represents all USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts. For more information, visit www.nationalpeanutboard.org.

Grand Central Terminal is a historic train terminal, and a midtown shopping and dining destination known for its mix of restaurants, cocktail lounges, high-end informal eateries, gourmet food and wine shops, and a vibrant array of specialty local as well as internationally renowned shops.






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