Tuesday, May 1, 2012

Introducing Ode à la Rose

I received some information about this wonderful new online florist and thought I would share. Their designs are just beautiful and since Mother's Day is near, I thought I would get the information out to you. 

A bouquet from Ode à la Rose sends a certain message from buyer to recipient, and in honor of Mother's Day they're running a fun promotion that I thought might be perfect if you're doing any sort of Mother's Day roundup: "Show the mothers in your life love with roses from Ode à la ROSE. We'll be offering 20% off on all Mother's Day orders and providing delivery anywhere in Manhattan, and we do mean anywhere. Are you taking mom out for brunch? We'll deliver to the restaurant. Taking her for a walk in Central Park? We'll find you. Let us know where you want your mom to receive her roses and we'll make it happen. Enter promo code MOM at checkout."

From Banking to Bouquets; Introducing Ode à la Rose—NYC’s Rose Experts
New York, NYManhattan-based online floral boutique, “Ode à la Rose,” is proud to announce their Official Launch this month. In a market saturated with national big-box floral chains and local offline florists, that have been playing by the same rules for the last 30 years, Ode à la Rose has found a way to merge innovation with tradition by bringing the boutique ‘Mom & Pop’ feel of a local flower shop into the digital era.
Ode à la Rose is the first entrepreneurial venture of NYC based French investment bankers and friends, Olivier Plusquellec & Louis Brunet. With a desire to leave banking behind and establish their own business, truly unique to the marketplace, they developed the concept for Ode à la Rose. Bringing with them their Parisian sensibility, and fresh ideas, they are hoping to show New Yorkers that the art of sending flowers can be “exciting” again.
With their knowledge, and years of experience they knew that trying to raise funds based solely on an idea for a new floral business would be a tough sell, so instead they decided to create something tangible to show to future investors.  In Spring 2011, Louis left his job at the bank and they invested their own money to set up the initial operation.  The first iteration of the Ode à la Rose website was discreetly launched in April of that year.
The idea behind this soft launch was to have a product they could show to future investors, while also gathering customer feedback, fine-tuning logistics, and gathering financing before an official launch.  The remainder of 2011 was spent with Louis manning the day-to-day business, and Olivier shuffling between the bank and their new business venture. Often, Olivier found himself waking at 5am to meet Louis at the flower market before heading to work at the bank and to keep costs low, they spent their weekends hand delivering bouquets around Manhattan.

In early 2012, Ode à la Rose was able to secure an official Friends & Family round of funding, significant enough for Olivier to leave the bank and join Louis full-time.  In addition to this first round of financing, they’ve spent 2012 finally moving the business into its own space, a design studio located in the flower district. With all of the particulars in place, April 2012 will serve as their grand-opening month; and what could be more perfect than the first full month of Spring.
Their model is simple: roses are the most popular type of flower sold in the U.S. and by focusing on doing one type of flower exceptionally well—which reduces wastage, and avoiding the cost of a brick and mortar storefront, Ode à la Rose is able to offer more affordable pricing to their customers. Each Ode à la Rose arrangement is hand crafted by their in-house French floral designer, and then hand-tied, and hand-delivered to the recipient in their fashion-forward packaging.  Every last detail is executed thoughtfully, from the ribbon on their whimsically designed delivery box to the rose petal covered tissue paper that wraps each bouquet. Catering to the buyer just as much to the recipient, a real-time photo of the arrangement is taken and sent to the buyer to ensure quality and peace-of-mind.
Ode à la Rose specializes in rose delivery in Manhattan.
For more information about Ode à la Rose, please visit: www.odealarose.com.  

I think anyone would be thrilled to receive these roses for any occasion!! 

FTC Disclosure:  
I have not received any compensation for posting this content and I have no material connection to the brands, topics and/or products that are mentioned herein. My opinions are 100% my own.

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