Monday, June 25, 2012

Fat Witch Bakery Cookbook and Brownie Giveaway!!

Chelsea Market is one of my most favorite places in New York City! Being a foodie like myself, it is pure heaven. If you have yet to visit, run - don't walk - there, the next time you are in the city. 

One of my most favorite places is Fat Witch Bakery. It is such a fun concept and their specialty is Brownies!! They are not any brownie, they are like little pieces of fudge. There is no icing as none is needed. It is pure heaven! Patricia Helding, the owner, came up with her own brownie recipe. She was working on Wall Street but decided that was not for her and opened Fat Witch in 1998 in a small space on 9th Avenue in Chelsea Market. Today Fat Witch makes more than 2,500 brownies a day and recently opened in Japan! I like the fact that they really concentrate on one item, brownies, and make it the best product it can be. 

In New York City, they can be found only at Chelsea Market and online ordering is available. 

When I heard a cookbook was available, I had to have a copy. I am a "collector" of cookbooks and we have quite a library. I decided to try the Maple Oatmeal Bars. Toasting the walnuts is always a smart idea because it releases all the flavor. I did these in my convection mini oven at 350 just until they started to have an aroma. You don't want to burn the walnuts, just allow them to be a lovely shade of brown.  
These bars are kind of on the healthy side - maple syrup (real one not table syrup), oatmeal, whole wheat white flour(my own choice here), brown sugar and some cranberries. The smell in my house was so wonderful. These bars are great for breakfast with an apple or side of yogurt. The combination of flavors is just out of this world!!

Maple Oatmeal Bars
1 stick unsalted butter
1/2 c. + 2tbsp Pure Maple Syrup 
1 1/2 tsp. Pure Vanilla Extract 
1 1/2 c. quick cook cooking oats 
1 c. unbleached flour
3/4 c. packed dark brown sugar
1/4 tsp salt
1/2 c. coarse chopped walnuts 
Grease a 9x9 inch baking pan with butter and dust with flour, tapping out the excess.
Preheat oven to 350 degrees.
Melt butter in small pan over low heat. Set aside to cool slightly, about 5 minutes. Then stir in maple syrup and vanilla. Blend together the oats, flour, sugar and salt by hand in a large bowl with a wooden spoon, flattening out any lumps. Pour maple syrup mixture over the oat mixture, use a spatula to get all mixture out of the saucepan. Stir throughly, add the walnuts and mix by hand until well combined.
Using a spatula spread the batter evenly in the prepared pan. Bake for 30 min. until edges start to pull away from the edge of the pan and a toothpick inserted in center comes out clean, or with only some crumbs on it. The top should be brown slightly and glossy. Remove and cool on a rack for 60 minutes.

This was a very easy recipe and I didn't even need my kitchen aide mixer! As long as you have all ingredients, it is a very quick bar to put together. You can also microwave it for a few seconds prior to eating as with any of the Fat Witch brownies.
THE GIVEAWAY IS: 
FAT WITCH BABIES TO SAMPLE AND THEIR AMAZING COOKBOOK



Individually wrapped with the charming Witch logo. Every brownie arrives ready to eat or you can refrigerate, put in the freezer or the microwave.No icing. No preservatives. No nonsense. Only the best, most natural ingredients





REQUIRED ENTRY
Be a Google Friend Connect follower OR an Email Subscriber via Feedburner....leave a comment stating what type of flavor witch from the Fat Witch Bakery  website you would like to taste. 

BONUS ENTRIES(extra chances to win):

1. Sign up to receive NYC, Style & a little Cannoli daily emails via feedburner & leave a comment saying you did or already follow.
2. Follow Fat Witch Bakery  on TWITTER and tweet this giveaway & leave a comment saying you did.
3. Follow NYC, Style and a little Cannoli on TWITTER and tweet this giveaway & leave a comment you did. 
4. "Like" Fat Witch Bakery  on Facebook - leave a comment you did so 
5. Follow NYC Style and a little Cannoli on Pinterest & comment saying you did or already follow.

I need to be able to contact you should you be the lucky winner, so please be sure I can email you or I will need to choose another winner.

Details: This giveaway is open to US Residents and will remain open until June 30th at 11:59 p.m. EST. Any comments left after this time will not be counted. The winner will be selected randomly and will be notified via email and will have 48 hours to claim their prize. Good Luck to Everyone!!

FTC Disclosure:  
I have received no monetary compensation for posting this content. I have no material connection to the brands, topics and/or products that are mentioned herein. Fat Witch Bakery  will be providing this giveaway to the winner. My opinions are 100% my own. 
   




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32 comments:

Paris Pastry said...

Wow! Amazing! I'm drooling. What a great giveaway! Too bad I can't enter but I'm definitely writing this bakery down on my NYC-to-do list.

x

Dee said...

Oh my!! What a bakery! I'm so glad you posted this...what an awesome website they have. If I had to pick one I would have to say the "Java Witch" brownie really caught my eye. Great recipe you put up. Thanks for sharing! As always love your blog.
Dee

Kat said...

I love Fat Witch Bakery. Please pick me as your winner.

Kathy
Kuhlhiggins@aol.com

sharingmyitaly said...

I hope I win!!!

suburban prep said...

I am a follower via GFC.

The Caramel Witch sounds so so good.

Daryl Edelstein said...

i have had these and they are yum .. i would love the cookbook

gkuroda said...

email subscriber. and i would like to try the Java Witch
gail.shimokawa(at)unco.edu

gkuroda said...

liked you on fb
gail.shimokawa(at)unco.edu

gkuroda said...

followed you on pinterest
gail.shimokawa(at)unco.edu

Sand said...

I would try the Java Witch

Sand said...

I follow on Feedburner

Sand said...

I like Fat Witch on FB

Esme said...

Do sign me up please. I have never had a fat witch brownie but have heard of them and ummm is all I can say.

thanks

chocolate and croissants at yahoo . com

Esme said...

I follow FW on Twitter

chocolate and croissants at yahoo . com

Esme said...

I follow you on twitter.

chocolate and croissants at yahoo . com

Esme said...

follow fw on fb

chocolate and croissants at yahoo . com

♡♥♬ Carolsue ♡♥♬ said...

I am a public follower of yours on GFC (Carolsue).
SNOW WITCH sounds good to me! I like white chocolate!
Digicats {at} Sbcglobal {dot} Net

♡♥♬ Carolsue ♡♥♬ said...

I like Fat Witch Bakery on Facebook (Carolsue Anderson)
Digicats {at} Sbcglobal {dot} Net

♡♥♬ Carolsue ♡♥♬ said...

I follow NYCStyleCannoli on Pinterest
cezovski9
Digicats {at} Sbcglobal {dot} Net

liasim said...

I'm an email subscriber and I'd love to try the breakfast witch.

liasim said...

I follow Fat Witch on twitter and tweeted about the giveaway

liasim said...

I follow nycstylecannoli on twitter

liasim said...

I like Fat Witch on Facebook

Charity Wooten said...

I would love to try Fat Witch Walnut

Charity Wooten said...

I would like to try Fat Witch Walnut

Charity Wooten said...

I now follow NYC, Style & a little Cannoli via feedburner

Charity Wooten said...

I follow Fat Witch Bakery on Twitter!

Charity Wooten said...

I follow NYC, Style & a little Cannoli on Twitter

Charity Wooten said...

I liked Fat Witch Bakery on Facebook

Charity Wooten said...

I liked NYC Style & a little Cannoli on Facebook

Meryl said...

I'd like to try the Java Witch Brownie.

Meryl said...

I subscribed by email.